45% of young Indians prefer stocks as primary investment choice: Survey

The latest Investor Behaviour Index (IBI 2025), released by StockGro in collaboration with 1Lattice, highlights shifting investment trends among young Indians. The survey of 50,000 respondents reveals that 81% have invested in the stock market, with 45% of those under 35 considering stocks their primary investment choice. This trend is driven by rising financial awareness, improved access to investment tools, and a preference for long-term wealth creation. However, 42% of non-investors cite a lack of financial knowledge as the main reason for avoiding stocks. In comparison, 44% of aspiring investors seek step-by-step guidance. Additionally, 38% prefer short online video courses, indicating a strong demand for structured financial education. 

The report underscores the growing role of digital platforms, with 68% of respondents favouring them for investment and learning. AI-powered insights, real-time data, and virtual trading have lowered entry barriers, with nearly 49.6% of first-time investors opting for virtual money practice before real investments. Despite increasing participation, a gender gap remains, as only 10.1% of investors were women, though 34% plan to increase their equity exposure next year. Market volatility remains a concern, with 51% fearing potential crashes. In comparison, 41% of non-investors say free initial guidance would prompt them to invest. The survey also notes expanding participation beyond metros, with 40% of respondents from tier-II and tier-III cities reflecting deeper financial inclusion. The findings highlight the need for ongoing financial education to sustain market growth.

Disclaimer: This information has been collected through secondary research and IBEF is not responsible for any errors in the same.