60% of Indian Consumers Want Personal AI Agents, Highest in Asia Pacific: Adobe Report
- IBEF
- June 29, 2026
India is emerging as the most receptive market for agentic artificial intelligence (AI) in the Asia Pacific region, with around 60% of consumers expressing interest in creating a personal AI agent, according to Adobe's 2026 AI and Digital Trends Report. The report highlighted strong consumer openness towards AI-powered experiences, with 55% of respondents willing to interact with a brand's AI agent and 58% comfortable with agent-to-agent interactions. Additionally, 61% of consumers said they would allow an AI agent to communicate with a brand's human representative on their behalf. India also recorded the highest level of personal executive confidence in adopting new technologies, reflecting growing consumer trust in AI-enabled solutions and digital innovation.
The report noted that AI is increasingly becoming part of consumers' everyday interactions, particularly in shopping and customer service. Around 65% of Indian consumers use AI to search for personalised product recommendations, while 60% rely on AI for instant customer support and 62% are open to shopping through a virtual AI concierge. However, the study highlighted that consumers evaluate AI experiences based on trust, transparency and effectiveness, whereas many organisations continue to focus primarily on efficiency and cost-related metrics. Key challenges to wider AI adoption include data integration and quality issues (69%), talent and skills gaps (65%), unclear return on investment (62%) and technology infrastructure limitations (48%). Despite these challenges, businesses are already witnessing benefits from generative AI, with 71% reporting improvements in content creation speed and productivity, underscoring the growing role of AI in India's digital economy.
Disclaimer: This information has been collected through secondary research and IBEF is not responsible for any errors in the same.
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