62% of businesses expect QR code-focused initiatives to spur revenue growth: Uniqode report
- IBEF
- March 7, 2025
According to the ‘State of QR Codes Report’ by Uniqode, 62% of businesses expect higher sales 2025 through QR code-focused initiatives, as these enhance customer engagement, first-party data collection, and revenue generation. The study surveyed over 600 business leaders, highlighting that 90% of businesses anticipate increased QR adoption, with 59% of respondents scanning QR codes daily. Dynamic QR codes, which allow businesses to update content in real-time, are becoming cost-effective for brand loyalty and marketing. Additionally, 95% of companies use QR engagements for first-party data collection, making them a key asset in digital transformation.
Businesses are now prioritizing investments in dynamic QR codes, with nearly 60% planning increased spending on Augmented Reality (AR) integration and sustainability initiatives. However, 46% of respondents reported adoption challenges, with 60% requiring more advanced tools for large-scale deployment. QR codes also boost click-through rates (CTR), achieving a 37% engagement rate at significantly lower costs. Brick-and-mortar retailers leverage QR codes to collect real-time feedback and customer insights, reducing reliance on traditional outreach methods. Backed by Accel, Uniqode’s QR Code lifecycle management solutions are now used by over 50,000 businesses globally across consumer goods, hospitality, retail, and real estate, reinforcing QR codes as a mainstream business tool.
Disclaimer: This information has been collected through secondary research and IBEF is not responsible for any errors in the same.
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