Accenture and Microsoft expand support to 10 start-ups in India

Accenture and Microsoft in India are helping 10 start-ups that emphasis on social impact and sustainability, by assisting them to scale their budding solutions and business models. The joint programme, called Project Amplify, is Asia Pacific-wide and accelerates the growth of 33 start-ups from across the region.

Start-ups from India participating in Project Amplify consist of Jaljeevika, eKutir, Everwell, Fluxgen, Docturnal, BrainSight AI, Fresh on Table, FreshR, Rocket Learning and Blink Foundation. These start-ups chosen for the programme have proven how their product, service, and operations address a substantial social or environmental problem and have shown early signs of impact.

The initiative covers activities launched in South Asia in 2020, embracing business ventures from Singapore, Australia, Japan, Sri Lanka, and more. The initiative has a long-term goal of accelerating Asia's potential and improving millions of lives in the region and globally, by addressing diverse societal challenges.

Through Project Amplify in India, all 10 start-ups will have the prospect to access the latest technologies, as well as know-how, expertise and mentoring from both Accenture and Microsoft. The corporations will help start-ups test and validate proof-of-concept to re-envision and multiply the impact and social benefit of their solutions.

Mr. Sanjay Podder, Managing Director and Technology Sustainability Innovation lead at Accenture stated that “Social enterprises cope with many challenges, including access to technology and innovation expertise to scale their solutions.”

Ms. Lathika Pai, Country Head, Venture Capital and Private Equity Partnerships, Microsoft India, said Microsoft is energising organisations and individuals to achieve more, through co-innovations and trusted alliances. “We're committed to addressing some of India's most pressing challenges, including escalating access to healthcare, education and finance. Several of the social enterprises in Project Amplify are aimed on solving these issues.” 

Accenture will emphasis on assisting startups apply technologies to address crucial challenges facing the environment and society, and to advance organisations' sustainability agendas.

Microsoft's commitment in Project Amplify is part of its Global Social Entrepreneurship programme intended to help social enterprises build and scale their firms to do good globally. The Global Social Entrepreneurship programme extends qualified startups access to technology, education, customers and grants.

Disclaimer: This information has been collected through secondary research and IBEF is not responsible for any errors in the same.