Maruti Suzuki India Limited, the largest automaker in the nation, is expected to spend more than US$ 5.5 billion to increase its production capacity to four million vehicles annually by the end of 2030, according to The Economic Times.
Further, the company believes that its proportion of digital advertising spending, which is currently around a third of the total pie, will stabilise at these levels.
The Executive Director for marketing at Maruti Suzuki India, Mr. Ram Suresh Akella mentioned that the sidelines of a Meta event in Mumbai that the proportion of digital spending had increased to 30-32% of total spending.
Disclaimer: This information has been collected through secondary research and IBEF is not responsible for any errors in the same.