Aditya Birla Fashion forms JV to bring Christian Louboutin to India

Aditya Birla Fashion and Retail (ABFRL), a prominent Indian fashion company, has revealed a strategic joint venture with renowned shoe designer Christian Louboutin. This collaboration involves transferring the existing Indian business to a new ABFRL subsidiary, where both partners will have an equal stake. Christian Louboutin, globally recognised for its iconic red soles, originated in Paris in 1991 and has expanded its offerings to include men's footwear, leather goods, accessories, beauty, and kids' products, establishing a presence in over 30 countries.

Mr. Alexis Mourot, Chief Executive Officer of Christian Louboutin Group, stated that they are thrilled to join forces with the ABFRL team. He expressed anticipation for a fruitful collaboration in managing and growing their business in India, which he considers a crucial market for them.

Expressing his excitement, Mr. Ashish Dikshit, Managing Director of ABFRL, stated that their strategic alliance with Christian Louboutin signifies their dedication to providing their discerning customers with the epitome of elegance and style. He mentioned that this partnership with a true icon in luxury footwear underscores their ambition to shape the future of the luxury market in India.

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