Indian Economy News

Air India starts rollout of new brand identity from Delhi, Mumbai airports.

  • IBEF
  • December 20, 2023

Air India has initiated the rollout of its new global brand identity, starting digitally and at Delhi and Mumbai airports. The revamped look showcases Air India's new brand colors—Air India red, aubergine, rose gold, and accents of gold. This transition includes check-in counters, boarding gates, lounges, and redesigned boarding cards. The updated branding will extend to other airports in the coming weeks, aligning with Air India's expanding global network. The airline has also introduced a new website, mobile app, and revamped social media platforms to reflect the fresh brand identity, marking a significant milestone for Air India. Campbell Wilson, CEO, expresses confidence in the modern, world-class appeal resonating globally with Air India's passengers.

Air India's new livery debuts on the A350 fleet, linked to upcoming aircraft arrivals and cabin refurbishments. Recent orders total US$ 70 billion for 470 aircraft from Airbus and Boeing. A US$ 400 million project for 43 widebody aircraft refurbishments starts in mid-2024, featuring new seats, inflight entertainment, and Wi-Fi.

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