Airbnb and the Tourism Ministry signed an agreement to promote cultural tourism and heritage stays
- IBEF
- June 20, 2023
In order to highlight India's legacy accommodations and advance cultural tourism, the Union Ministry of Tourism and online lodging hosting service, Airbnb have signed a Memorandum of Understanding (MoU). As part of the ministry's "Visit India 2023" campaign, the company will work to encourage inbound travel, and as part of the agreement, it will build a special "Soul of India" website for a worldwide audience that will highlight the country's rich cultural and architectural history. Additionally, Airbnb will also offer support to hosts in untapped tourist areas, assist them in promoting their homestays, build host capacity, and foster a culture of responsible hosting.
According to the MoU, Airbnb will work to train hospitality micro-entrepreneurs in developing nations that are a part of the ministry's flagship programme. The company also informed that it would provide the ministry with travel and homestay data so that it could develop policies on responsible tourism and training needs.
Union Tourism Minister, Mr. G. Kishan Reddy said, Airbnb's global reach will provide enhanced visibility to India's unique and varied accommodation offerings and enable travellers an opportunity to experience the country's rich heritage first-hand. He further added that through this relationship, inbound tourism will increase, local communities will benefit economically, and India will take a distinctive position on the world tourist map.
"This MoU represents an important collaboration towards unlocking new economic and social opportunities through tourism in India while bolstering the Incredible India brand and bringing the richness of what India has to offer to even more international travellers," said Mr. Amanpreet Bajaj, Airbnb's General Manager for India, Southeast Asia, Hong Kong, and Taiwan.
Disclaimer: This information has been collected through secondary research and IBEF is not responsible for any errors in the same.
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