Indian Economy News

Atal Innovation Mission, NITI Aayog, and HUL Partner to Accelerate Transition to Circular Economy

NITI Aayog’s Atal Innovation Mission (AIM) has partnered with Hindustan Unilever Limited (HUL) to launch a nationwide start-up acceleration programme aimed at promoting a circular economy in India. As part of HUL’s flagship Project Circular Bharat, the programme will identify and support 50 high-potential start-ups over the next three years, focusing on innovative solutions for plastic recycling, reuse, refill models, and next-generation packaging materials. It will also support start-ups tackling material recovery in other post-consumer waste streams, such as textiles and e-waste. Selected start-ups will receive mentorship from business leaders, policy experts, and investors, along with opportunities for grant funding and pilot projects to test their solutions in fundamental markets.
This partnership combines the policy and innovation expertise of AIM and NITI Aayog, HUL’s industry network, and Xynteo’s strategic guidance to accelerate the development of impactful solutions. According to BP Biddappa, HUL’s Executive Director, the collaboration reflects a commitment to empowering next-generation sustainability start-ups and scaling practical solutions quickly. Dr. Deepak Bagla, Mission Director of AIM, highlighted that the initiative aligns with the Prime Minister’s vision of sustainable development as a commitment, not just a slogan. By supporting start-ups redefining how India uses and values resources, the programme aims to cut waste, improve recycling, and build green industries for the future. Through this effort, the government and industry are working together to nurture innovation, create opportunities for entrepreneurs, and accelerate India’s transition to a more sustainable and resource-efficient economy. 

Disclaimer: This information has been collected through secondary research and IBEF is not responsible for any errors in the same.