Bharti Airtel acquires strategic stake in Blockchain-tech startup Aqilliz
- IBEF
- February 25, 2022
Bharti Airtel has announced the acquisition of a strategic stake in Aqilliz, a Singapore-based Blockchain platform. Airtel plans to use Aqilliz's Blockchain technology at scale across its adtech (Airtel Ads), digital entertainment (Wynk Music & Airtel Xstream), and digital marketplace (Airtel Thanks App).
Aqilliz has created the 'Atom' hybrid blockchain platform, which combines differential privacy and federated learning on a distributed digital ledger. In a quickly expanding digital economy that is becoming increasingly decentralised, this allows marketers to create secure and consent-based solutions to communicate with customers.
The Airtel Startup Accelerator Program invests in early-stage firms developing technologies related to Airtel's business. The initiative allows companies to distribute their technology and applications to a large number of people, including over 340 million retail customers and 1 million businesses.
Disclaimer: This information has been collected through secondary research and IBEF is not responsible for any errors in the same.
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