BigBasket establishes presence in 18 tier-2 and 3 cities across India

BigBasket, an online supermarket, stated that it has expanded its pan-India presence in the last year, now delivering in 18 new Tier-2 and Tier-3 cities. The corporation processes around 7 million consumer orders per month, and demand has increased significantly since the Covid debacle.
Bhubaneswar, Jamshedpur, Anand, Rajkot, Ambala, Tiruvallur, Chengalpattu, Raipur, Bhilai, Allahabad, Kota, Kakinada, Nashik, Kolhapur, Rajahmundry, Amravati, and Tumkur are among the new cities.

During the Covid-19 epidemic, there was a shift in consumer purchasing habits. The transition is especially pronounced in Tier-2 and Tier-3 cities, where individuals prefer to order online for safety reasons. Aside from the safety and short delivery window, BigBasket offers over 30,000 products, including fruits and vegetables, pulses, meats, juices, spices, and tea, as well as toiletries, household essentials, gadgets like LED bulbs, baby products, and much more.

"The demand for doorstep delivery of high-quality goods and fresh food items surged enormously during the epidemic," said Shashi Shekhar, National Head–Tier 2 cities, BigBasket. "Our on-time delivery, no-questions-asked return policy, and cheap rates, in addition to the availability of a wide range of products, have made us the preferred option for millions of clients in Tier-1 cities. Customers in Tier 2- and 3-city areas can now receive the same service, and we will continue to develop this network in the future."

BigBasket's reach is also being expanded through Fresho stores, which are physical retail outlets that the business has developed. The first store opened in Bangalore in 2021, and the company plans to add 200 more by the end of 2023, before expanding to an 800-outlet network by 2026.
 

Disclaimer: This information has been collected through secondary research and IBEF is not responsible for any errors in the same.