Dabur becomes first Indian plastic waste neutral’ FMCG company in India
- IBEF
- February 15, 2022
After collecting, processing, and recycling about 27,000 metric tonnes of post-consumer plastic trash during FY21-22, Dabur India, India's largest Ayurveda company, announced that it has achieved 100% plastic waste neutrality in the country also becoming the first Indian consumer products manufacturer to reach this milestone.
Dabur's Plastic Waste Management initiative was launched in 2017-18 as part of the Plastic Waste Management (PWM) Rule, has so far collected over 54,000 MT of plastic waste directly from end-users in 150 cities with the help of local rag pickers.
This goal was met three months early and Dabur collaborated with government-registered recycling partners to minimize plastic trash in cities, towns, and villages, as well as boosting community awareness about plastic waste management. The collected plastic garbage was transferred to a variety of recyclers, waste-to-energy plants, and composting facilities. Dabur has also put in place a sophisticated auditing system to assure complete transparency and adherence to state and federal plastic waste management legislation and norms.
Dabur has also announced the beginning of a new 'Save the Environment' campaign in Himachal Pradesh to raise community awareness about how to manage home plastic waste. They have also been working with school children in towns and villages as part of this commitment, educating them about different forms of garbage and the benefits of sorting them at the source. They have been assisting government schools by providing waste bins, sanitary facilities, and IEC (Information, Education, and Communication) materials.
Disclaimer: This information has been collected through secondary research and IBEF is not responsible for any errors in the same.
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