Indian Economy News

Dabur is the first Indian Fast Moving Consumer Goods (FMCG) company to complete cloud migration

  • IBEF
  • October 10, 2023

Dabur India announced the successful conclusion of one of the biggest and most complex cloud migrations in the industry. Dabur now holds the distinction of being the first Indian Fast Moving Consumer Goods (FMCG) Cloud-Only Enterprise.

With this action, Dabur intends to improve its commercial resiliency and tighten control over its Information Technology (IT) operations. It is anticipated that this transformation would enhance services for customers, partners, workers, and most crucially, merchants. Dabur ensures 360-degree management of all company activities by switching to a cloud-only paradigm, resulting in increased efficiency, transparency, and agility.

According to Mr. Kaustubh Dabral, Chief Information Officer, Dabur India Limited, with the potential to innovate new goods and services more quickly and deliver improved customer experiences, Dabur will become an intelligent, sustainable enterprise by utilising the power of the cloud, artificial intelligence, and its solid database. Additionally, the action is consistent with Dabur's pledge to reduce carbon emissions and attain Net Zero by 2045.

Dabur is now able to gain real-time data insights by leveraging the construction of this digital core. The cloud migration took 10 months to complete and was made possible by partnerships with leading companies like Systems, Applications, and Products (SAP) and Microsoft. Thoucentric, working for Xoriant, managed program management and governance, and Accenture served as the implementation partner. Azure has become the most popular cloud computing platform.

Mr. Shailendra Kumar Srivastav, Head of Information Technology (IT), Dabur International, says successfully navigating unstable supply chains, managing persistent macroeconomic volatility, and keeping ahead of ever-evolving client needs are crucial in today's disruptive consumer products business.

Dabur has shifted all its software from its own data centre to cloud services like SAP RISE and Microsoft Azure. The SAP programmes are on RISE, while the non-SAP programmes are on Azure. With this modification, Dabur became the first significant consumer products company in India to modernise its digital systems using cutting-edge technology such as Open AI. With the switch to RISE with SAP, Dabur now has access to the full suite of business management tools and cutting-edge techniques for improving outcomes.

Disclaimer: This information has been collected through secondary research and IBEF is not responsible for any errors in the same.