Dhanteras Expected to Generate Over US$ 10.56 Billion in Business Across India: CAIT
- IBEF
- November 9, 2026
Dhanteras is expected to generate business worth more than Rs. 1 lakh crore (US$ 10.56 billion) across the country on November 6, 2026, according to the Confederation of All India Traders (CAIT). Gold and silver sales alone are projected to exceed Rs. 60,000 crore (US$ 6.34 billion). Festive buying activity remained strong, with consumers purchasing jewellery, silver coins and traditional gift items. According to the All India Jewellers and Goldsmith Federation (AIJGF), demand for lightweight jewellery, silver coins and traditional decorative items has increased. This indicates that higher prices have not significantly dampened consumer enthusiasm. Jewellers are seeing increased demand for lightweight gold jewellery in the 14-carat and 18-carat categories as buyers look for more affordable options.
Apart from jewellery, traditional auspicious articles and figurines of fish, tortoises and elephants have also seen increased demand. Dhanteras is considered an auspicious occasion for purchasing gold, silver and other goods, and such purchases form an integral part of festive traditions across India. Gold prices have moderated marginally over the past week, with 24-carat gold trading at Rs. 1,41,840 (US$ 1,497.65) per 10 grams, around 20% higher than a year ago. CAIT stated that the estimated business includes overall trading activity during the festival. AIJGF is expected to release a detailed assessment of sales trends and consumer responses across markets nationwide, giving a clearer picture of actual sales of jewellery, coins and other festive products.
Disclaimer: This information has been collected through secondary research and IBEF is not responsible for any errors in the same.
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