E-commerce GMV set to cross Rs. 1,15,000 crore (US$ 13.12 billion), grow 20% in festive season: Redseer

India’s e-commerce sector is set for robust festive growth in 2025, with gross merchandise value (GMV) projected to cross Rs. 1,15,000 crore (US$ 13.12 billion), reflecting a 20-25% expansion, according to a Redseer report. The surge is being fuelled by repo rate cuts, higher disposable incomes, improved rural earnings, and pent-up demand, with consumer traffic already rising ahead of the season. Quick commerce is expected to see the sharpest jump at 150% growth, while value-led platforms could expand by 30-35%. Fashion, beauty, home, and grocery categories are projected to drive strong sales, alongside a 10% increase in mobiles and electronics, while horizontal players like Flipkart and Amazon will account for nearly two-thirds of festive transactions.
The sector’s momentum will be complemented by large-scale seasonal hiring, with Flipkart alone adding over 220,000 temporary roles to strengthen supply chains and last-mile logistics. Although upcoming GST reforms may delay some big-ticket purchases until after Diwali, the overall effect on annual consumption is expected to remain positive. By year-end, India’s e-commerce market is projected to record 17-22% annual growth, the highest in three years, underscoring the increasing role of digital platforms, quick commerce, and improved infrastructure in shaping consumer spending trends.

Disclaimer: This information has been collected through secondary research and IBEF is not responsible for any errors in the same.