Estee Lauder acquires full stake in Forest Essentials, strengthening presence in India’s luxury beauty market
- IBEF
- March 6, 2026
Estee Lauder Companies Inc. has acquired the remaining stake in Forest Essentials, making the luxury Ayurveda-inspired skincare brand a wholly owned subsidiary. The move reflects the company’s strategy to strengthen its presence in India’s growing premium beauty and personal care market. Forest Essentials has established a strong position in the luxury skincare segment by combining traditional Ayurvedic formulations with modern product development and premium retail experiences. The acquisition highlights the increasing importance of the Indian market for global beauty companies, supported by rising consumer spending, expanding urban markets, and growing demand for premium beauty products.
India’s prestige beauty market has been witnessing steady growth as consumers increasingly seek high-quality skincare, cosmetics, and wellness products. Forest Essentials has built a strong brand presence through its network of retail outlets, partnerships with luxury hotels, and expanding digital sales channels. The company’s focus on Ayurvedic formulations and natural ingredients has helped it establish a distinct position in the premium skincare segment. The acquisition is expected to support Estee Lauder’s strategy to expand its portfolio in high-growth markets and strengthen its presence in the global prestige beauty segment. The development also reflects the growing opportunities in India’s beauty and personal care sector as demand for premium and wellness-focused products continues to rise.
Disclaimer: This information has been collected through secondary research and IBEF is not responsible for any errors in the same.
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