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Fiat Chrysler Automobiles India launches online retailing for Jeep

IBEF:  May 04, 2020

Fiat Chrysler Automobiles (FCA) India launched an online 'touch-free' Jeep retail experience in response to continued movement restrictions and social distancing due to the coronavirus pandemic. The potential customers can book and own a Jeep online without having to physically visit a showroom and will enjoy the accessibility of a test drive and sanitized vehicle delivery at their doorstep, the company said.

FCA India President and Managing Director Mr Partha Datta said, "Our commitment is to ensure customers can still continue to access Jeep at their fingertips. To ensure health, safety and convenience, we are making the Jeep retail experience as touch-free as possible."

The online booking comes together with a 360-degree digital retail architecture that will deliver easy-to-use experience for customers and prospective customers can book and own a Jeep without leaving the safety of their homes, he added.

Some details such as their contact information, geographical location, choice of vehicle variant, colour, powertrain and transmission are required from the customers. After reconfirmation, they can proceed to paying the booking amount via online payment options.

Then, FCA's automated retail architecture will generate a unique ID automatically and link the customer's information to its authorized dealer in that city and a sales executive will assist the customer for test drive, booking and final payment, the company added

"The touch-free retail experience is designed to enhance convenience for customers. Physical distancing has become the new normal and keeping this in mind, our approach is to ensure customers as well as our dealer showroom staff are well protected," Mr Datta said.


Disclaimer: This information has been collected through secondary research and IBEF is not responsible for any errors in the same.