Flipkart signs MoU with Assam government to promote local art, craft and handlooms

Assam’s Industries and Commerce Department and Flipkart signed a Memorandum of Understanding (MoU) to promote the state’s local arts, crafts, and handloom sectors by bringing them into the e-commerce fold.

As per the state government, this partnership with the Industries and Commerce Department under the ‘Flipkart Samarth’ programme will help in accessing national market for Assam’s artisans, weavers, and craftsmen, letting them to showcase their hallmark products on Flipkart’s marketplace.

The focus will be on generating opportunities to increase business and trade for these under-served segments of the society.

Mr Chandra Mohan Patowary, Minister of Industries and Commerce was present during signing of MoU.

“Assam is known for its rich, diverse and traditional heritage and is a strong example of how local culture can be preserved while keeping the development of the state as a priority. We are happy that the partnership with Flipkart will enable our local artisans and weavers to showcase their products to a wider audience," Mr Patowary said.

Mr Rajneesh Kumar, Flipkart Group Chief Corporate Affairs Officer, said, “Through this partnership, local artisans, weavers and handicraft makers will enjoy dedicated benefits under the Flipkart Samarth programme that will further boost their growth and aspirations."

Disclaimer: This information has been collected through secondary research and IBEF is not responsible for any errors in the same.