GNFC launches Neo Neem World outlet

Gujarat Narmada Valley Fertilizers & Chemicals Ltd, a major state-run fertilisers company launched its first Neo Neem World parlour, which is an exclusive retail outlet for its products. This comes after it successfully introduced a range of neem-based consumer products in market.
 
The company launched a range of consumer products with neem as its base, including Neem hand wash, shampoo, face wash, soap, all-purpose oil and hair oil.

Mr JN Singh, Gujarat Chief Secretary said, "It is the need of the hour to develop, promote and use natural products. We are all aware of the benefits of neem. Neo Neem Project is an effort to modernise the neem application and present it in a consumer-friendly form."

Ahmedabad City Mayor Mr Bijal Patel and senior GNFC officials, including the Managing Director Mr MS Dagur were present at the launch event.

"Brand Neo Neem is created after studying changing consumer aspirations. We recently took brand Neo Neem to an international exhibition at Pragati Maidan in New Delhi. The overwhelming response that consumers gave us has filled us with pride" Mr Dagur said.

Disclaimer: This information has been collected through secondary research and IBEF is not responsible for any errors in the same.