Government to launch outreach in 40 nations to push textile exports

India is rolling out dedicated outreach programmes in 40 key countries, including the United Kingdom (UK), Japan, South Korea, Germany, France, Canada, and Australia, to boost textile exports and counter the impact of a steep 50% tariff imposed by the United States (US) on Indian goods from August 27, 2025. These markets, representing over US$ 590 billion in textile and apparel imports, offer India a chance to increase its modest 5-6% share in global trade. The strategy, led by Export Promotion Councils (EPCs) and Indian Missions, focuses on positioning India as a reliable supplier of quality, sustainable, and innovative products, while leveraging FTAs, sector-specific campaigns, and international exhibitions to expand market presence.
The US tariff shock is expected to hit over US$ 48 billion worth of Indian exports, with textiles and apparel (worth US$ 10.3 billion) among the most affected sectors, alongside gems and jewellery and machinery. However, the setback is also opening up fresh opportunities for India to accelerate its market diversification strategy. By deepening trade ties with key partners such as the UK and EFTA countries, and by actively pursuing FTAs with emerging markets, India aims to offset the US impact while positioning itself as a competitive, sustainable, and reliable supplier. With targeted outreach, sector-specific campaigns, and stronger participation in global trade fairs, India has a significant window to expand its presence in high-value markets and increase its global share in textiles and apparel.

Disclaimer: This information has been collected through secondary research and IBEF is not responsible for any errors in the same.