Indian Economy News

India GCCs emerge as proof-of-concept foundries for GenAI applications

Multinational corporations are leveraging their India-based global capability centres (GCCs) as key hubs for generative artificial intelligence (GenAI) applications, as highlighted in ANSR’s recent report. GCCs are dynamic environments for developing proof-of-concept (PoC) initiatives, accelerating companies' digital transformation across various domains. India's GCCs are positioned to lead in pioneering GenAI applications, benefiting from a unique talent pool, strategic cost management, and the country's growing focus on artificial intelligence.

At AB InBev GCC India, GenAI drives value creation beyond cost optimization, with global director of analytics, Mr. Vijoe Mathew, emphasizing the role of GCCs in translating GenAI capabilities into scalable actions for enterprise-level efficiencies. Similarly, Siemens Healthineers is leveraging GenAI to streamline workflow and enhance operational efficiency, with initiatives like Healthineers GPT providing access to large language models' capabilities. The India R&D centre automates documentation tasks and utilizes GenAI solutions to empower teams for higher-value activities. This underscores India's pivotal role in driving innovation in the global GenAI landscape.

Disclaimer: This information has been collected through secondary research and IBEF is not responsible for any errors in the same.