India may feature among the top five markets for Mercedes-Maybach soon
- IBEF
- March 19, 2025
Mercedes-Benz India has recorded its best-ever year in 2024, selling 19,565 vehicles, reflecting a 12.4% YoY growth. The company has also seen a 145% rise in Mercedes-Maybach sales, with 500 units sold in 2024, bringing the cumulative total to 1,500 units. With this growth, India is positioned to enter the top five global markets for Mercedes-Maybach, as per the Head of Mercedes-Maybach at Mercedes-Benz AG, Mr. Daniel Lescow. India ranks among the top 10 Maybach markets, driven by a growing demand for personalised luxury vehicles. The company unveiled the Mercedes-Maybach SL 680 Monogram Series, a two-seater convertible priced at Rs. 4.2 crore (US$ 484,947) with deliveries set for Q1 FY26.
To cater to increasing demand, Mercedes-Maybach inaugurated its first Maybach Lounge in Hyderabad in September 2024 and expanded with a Maybach Icons of Luxury store in Bengaluru in January 2025, with plans for Mumbai and Delhi. Luxury vehicles priced above Rs. 1 crore (US$ 115,463) contribute 25% of Mercedes-Benz India's total sales. The overall Indian luxury car market crossed 51,000 units for the first time in 2024, with Mercedes-Benz planning eight new launches in 2025, including two electric vehicles (EVs). In 2024, the company introduced 14 models, with EV sales growing by 94%, contributing 6% to total sales.
Disclaimer: This information has been collected through secondary research and IBEF is not responsible for any errors in the same.
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