India one of the most optimistic consumer markets globally: BCG report
- IBEF
- December 16, 2025
According to a report from the Boston Consulting Group (BCG), India has become one of the world's most optimistic consumer markets. In fact, there is increased consumer confidence in India's economic outlook and household finances. The report reveals that most Indian consumers are optimistic concerning the growth of their personal incomes, job prospects, and future purchases, even in the face of uncertain global economic conditions. This growing optimism is due to continued economic growth, a decrease in inflationary pressures, increased labour market opportunities, and an increase in expectations among the middle class. While other advanced and emerging economies have less consumer confidence than India, Indian consumers are more willing to spend on goods and services than other countries, which is a sign of the strength of domestic consumer demand. Domestic consumer demand is one of the main factors contributing to India's economic growth.
According to our current findings, consumer spending is a significant factor driving levels of consumption within India, thereby creating jobs, providing services, and increasing demand for products across retail sectors (such as consumer goods and discretionary services). Consumers are becoming more focused on their purchasing decisions based on value, quality, and digital engagement, creating opportunities for new product development or service innovations. The current high level of confidence among consumers regarding future growth prospects has also contributed to enhancing consumer confidence and subsequently driving private investment decisions due to increased visibility and confidence across all sectors of the economy. For stakeholders, including governments, our findings demonstrate that continued macroeconomic stability, investment in infrastructure, and income support programs will aid in bolstering consumer confidence in India. Overall, based upon these findings, it is evident that India's position within the global marketplace as one of the optimistically reserved markets will encourage continued growth and create an optimal environment for increasing levels of future economic activity and expansion.
Disclaimer: This information has been collected through secondary research and IBEF is not responsible for any errors in the same.
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