India's advertising market projected to grow at 7.8% in 2025: Magna

India’s advertising market is projected to grow by 7.8% in 2025, reaching Rs. 1,37,099 crore (US$ 16.01 billion), up from Rs. 1,27,171 crore (US$ 14.85 billion) in 2024, according to Magna Global Advertising Forecast. Though this growth moderates slightly from 9.9% in 2024, the outlook remains strong, driven by robust domestic demand, government investment, and a flourishing services sector. Digital advertising continues to outpace traditional formats, with “Digital Pure Players” (including search, social media, and short-form video) projected to command 50% of the market in 2025, growing 11.4% to Rs. 67,991 crore (US$ 7.94 billion). Social media leads the digital segment with 16.4% growth, followed by short-form video at 12.9%, and search at 8.9%.

Traditional media, still accounting for the other half of the ad market, is expected to grow more modestly by 4.5% in 2025 to Rs. 69,108 crore (US$ 8.07 billion). Television and streaming dominate this segment with Rs. 41,312 crore (US$ 4.82 billion), though growth is slowing to 4%. Print is forecast to grow 3.5% to Rs. 20,486 crore (US$ 2.39 billion), with its digital formats expanding twice as fast. Radio and digital audio will grow 5.9%, and out-of-home advertising is set for a 13.5% rebound. Cinema ads, although growing 10%, will maintain just a 1% share of the market. Magna expects strong ad spend from the finance, media, pharma, technology, gaming, and retail sectors, with video, social, and retail formats driving overall growth. The rise of ad-supported streaming and long-form video, which is growing over 25% will further shape the evolving landscape. At the same time, trade challenges may impact growth in the latter half of 2025.

Disclaimer: This information has been collected through secondary research and IBEF is not responsible for any errors in the same.