India's concert economy to create 1.2 crore temporary jobs by 2030-2032, says NLB Services

India’s live event and concert economy is projected to generate nearly 1.2 crore (12 million) temporary jobs by 2030–2032, according to global technology and digital talent solutions provider NLB Services. With over 100 large-format concerts expected annually across the country, metropolitan cities like Mumbai, Delhi, Bengaluru, and Hyderabad will continue to lead, while tier II and III cities such as Shillong, Guwahati, Pune, Jaipur, Kochi, Lucknow, Indore, and Chandigarh are emerging as new hotspots. Each concert is estimated to create 15,000–20,000 short-term roles across production, logistics, hospitality, crowd management, stage rigging, digital media, and artist management, driving demand for skilled professionals.

The sector is also significantly boosting allied industries like travel, tourism, hospitality, and Food and Beverage (F&B). For instance, Coldplay’s 2024 concert in Ahmedabad added Rs. 641 crore (US$ 74.18 million) to the local economy, including Rs. 72 crore (US$ 8.33 million) in Goods and Services Tax (GST) revenue, alongside a 300–350% surge in flight demand, an 8% spike in train bookings and record-high hotel tariffs reaching Rs. 90,000 (US$ 10,416) per night. Around 10–15% of these temporary roles are transitioning into full-time jobs in audio engineering, digital strategy, event technology, and production management. Over the next few years, the concert economy’s cumulative contribution is projected to exceed Rs. 15,000 crore (US$ 1.74 billion), fuelled by revenues from ticketing, hospitality, transport, and wider economic multipliers.

Disclaimer: This information has been collected through secondary research and IBEF is not responsible for any errors in the same.