Indian Economy News

India’s Influencer Marketing Industry to Reach US$ 529.10 million by 2027 as Creator Economy Formalises

India’s influencer marketing industry is projected to reach Rs. 5,000 crore (US$ 529.10 million) by 2027 as the country’s creator economy transitions towards a more structured and institutionalised ecosystem, according to a Kofluence report. The report noted that stronger brand accountability, increasing creator professionalisation, wider adoption of artificial intelligence (AI) tools and tighter regulatory oversight are accelerating the formalisation of the sector. The creator economy is moving beyond informal brand collaborations towards more measurable and strategically managed partnerships, reflecting the growing maturity of influencer-led digital marketing ecosystems. Industry experts highlighted that brands are increasingly integrating influencer marketing into long-term business and customer engagement strategies.

The report also highlighted that India’s creator ecosystem currently supports millions of content creators across digital platforms and is witnessing increased participation from Tier-II and Tier-III markets. Growing internet penetration, expansion of digital media consumption and wider use of data-driven content strategies are supporting sustained growth across the industry. Industry stakeholders noted that technologies such as AI-powered analytics and campaign optimisation tools are improving operational efficiency and helping brands assess campaign performance more effectively. The continued expansion of the creator economy aligns with India’s broader digital transformation goals and reflects increasing opportunities across advertising, media, technology and digital entrepreneurship sectors. 

Disclaimer: This information has been collected through secondary research and IBEF is not responsible for any errors in the same.