India's pet care industry to touch Rs.10,000 crore (US$ 1.17 billion) by 2028: Godrej Pet Care chief

India’s pet care industry is projected to reach Rs. 10,000 crore (US$ 1.17 billion) by 2028, up from around Rs. 6,000 crore (US$ 704 million) currently, according to CEO of Godrej Pet Care (GPC) Mr. Robert Menzies. GPC, a subsidiary of Godrej Consumer Products, plans to invest Rs. 500 crore (US$ 59 million) in this segment over the next five years. India has the third-largest pet population globally, with 32 million pets in households, which is expected to rise to 51 million by 2028. However, calorie conversion is only around 4-5%, versus 25-30% in China and over 80% in the US. Pet care is an emerging category for Godrej Consumer Products, with the market estimated at Rs. 6,000 crore (US$ 704 million), of which Rs. 5,000 crore (US$ 587 million) is pet food. Despite rising pet ownership in India, packaged pet food penetration remains low, with only 10% of pet owners feeding packaged food only 40% of the time. 

Formed in 2024, GPC leverages Godrej Agrovet’s animal nutrition expertise and Godrej Consumer Products’ marketing prowess. Godrej Ninja's first brand offers scientifically formulated dog food to enhance gut health and immunity. It launched in Tamil Nadu this month. Tamil Nadu is a key market with around 2-3 million pet-parent households. GPC aims to disrupt the Indian pet food market with its India-specific product development, extensive testing, and focus on local conditions. 

Disclaimer: This information has been collected through secondary research and IBEF is not responsible for any errors in the same.