India's smartphone market dials 8% volume growth in Q2 2025: Report

India’s smartphone market recorded an 8% YoY increase in volume and an 18% rise in wholesale value during Q2 2025, recovering from a subdued Q1 2025, according to Counterpoint Research. The iPhone 16 emerged as the most-shipped device. At the same time, vivo led in shipment volume with a 20% market share, followed by Samsung (16%), Oppo (13%), realme (10%), and Xiaomi (8%). In terms of value, Samsung and Apple each captured 23%, with vivo at 15%, Oppo at 10%, realme at 6%, and OnePlus at 4%. The overall rebound was driven by a 33% YoY surge in new product launches, aggressive marketing, and strong summer sales, especially in the mid and premium segments, supported by discounts, bundled offers, and easy Equated Monthly Instalments (EMIs).
Improved macroeconomic conditions further supported this growth. Retail inflation eased to a six-year low, and cuts in the central bank’s repo rate made credit more affordable. Additional tax relief measures increased disposable income, encouraging discretionary purchases. These factors contributed to a 37% YoY rise in the ultra-premium segment, which is priced above Rs. 45,000 (US$ 513.65), making it the fastest-growing category. The market also posted its highest-ever Q2 2025 in terms of value and average selling price. Analysts expect the positive sentiment and consumer confidence to sustain momentum in H2 2025.

Disclaimer: This information has been collected through secondary research and IBEF is not responsible for any errors in the same.