Indian Direct Selling industry crosses US $3.25 billion in retail sales, ranks 12th globally: report

According to a report published by the World Federation of Direct Selling Associations (WFDSA), the Indian direct selling business reached US$ 3.25 billion in retail sales in 2021 and maintained its 12th place in the global rankings among direct sellers. India was placed sixth in the Asia Pacific region, with the top five positions being Korea, China, Japan, Malaysia and Taiwan.

Among the top 15 direct selling nations, India had the greatest three-year compound annual growth rate at 15.7%. India also had the largest YoY growth at 7.7%. The country had the highest annualised growth among nations with retail sales exceeding US$ 3 billion.

Pyramid and money-circulation schemes are prohibited by the Consumer Protection (Direct Selling) Rules 2021, which were published by the government in December of last year. The action was taken to distinguish Ponzi scheme operators from real players.

According to a recent report by the Indian Direct Selling Association (IDSA), the domestic industry employed 7.9 million active distributors in the past fiscal year, an increase of 6.3% over 2019-20. In 2020-21, sales totaled roughly Rs. 18,067 crore (US$ 2.31 billion), up 7.7% from the previous year.

Disclaimer: This information has been collected through secondary research and IBEF is not responsible for any errors in the same.