Indian OTT market to touch $13-15 bn in 10 years: Deloitte

The over-the-top (OTT) video streaming market in India, which represents 7-9% of the country's entertainment industry, is predicted to grow at a CAGR of more than 20% over the next decade, reaching US$ 13-15 billion thanks to investments in original content and price innovations. According to the survey, OTT platforms spent US$ 665 million on content in 2021, with Netflix, Amazon Prime Video, and Disney+ Hotstar leading the field with a total cost of US$ 380 million.

Paid subscribers are expected to grow at a 17% CAGR from 102 million in 2016 to 224 million in 2026, according to a research titled "All About Screens" by multinational professional services network Deloitte as part of its TMT (Telecom, Media, and Technology) Predictions 2022. “The global OTT market may be saturated but continues to see churn which means platforms will have to invest in tentpole content and customer acquisition. India is early into the ecosystem but the Western trajectory is a pointer to what could follow here," Mr. Jehil Thakkar, partner and media and entertainment sector leader, Deloitte India said.

In India, each paying customer has an average of 2.4 subscriptions. 
 

Disclaimer: This information has been collected through secondary research and IBEF is not responsible for any errors in the same.