ITC launches world's most expensive chocolate priced at Rs 4.3 lakh/kg
- IBEF
- October 24, 2019
ITC group has launched worlds' most expensive chocolate that is priced at Rs 4.3 lakh per kilogram (US$ 6152 per kg) under its Fabelle brand name.
'Trinity - Truffles Extraordinaire', a limited-edition range of chocolate, that was introduced by ITC's luxury chocolate brand Fabelle entered into Guinness World Records to become the world's most expensive chocolate.
According to the ITC statement, the chocolate is co-curated by France's Michelin Star Chef Philippe Conticini and Fabelle's Master Chocolatier and the box is priced at approximately Rs 4.3 lakh per kg (US$ 6152 per kg).
ITC Chief Operating Officer - Chocolates, Confectionary, Coffee and New Categories - Food Division, Mr. Anuj Rustagi said, "We at Fabelle are extremely happy for setting new benchmarks not just in the Indian luxury chocolate market but also now in the world with achieving the Guinness World Records feat."
The chocolates will be offered in a hand made wooden box that will contain 15 truffles, each weighing around 15 grams. The made-to-order box will be made available at an indulgent price of Rs 1 lakh (US$ 1,431) inclusive of taxes.
Disclaimer: This information has been collected through secondary research and IBEF is not responsible for any errors in the same.
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