Indian Economy News

Jio ranked 5th strongest brand globally

  • IBEF
  • January 29, 2021

According to brand valuation research company Brand Finance, Indian mobile network industry leader Reliance Jio has appeared as the fifth strongest brand worldwide, beating the likes of Apple, Amazon, Disney, Tencent, Alibaba, Nike, etc.

The firm said, Jio has rated fifth position with BSI score of 91.7 out of 100 and the elite AAA+ brand strength rating. Jio is mainly known for its incredibly affordable plans, by providing 4G to millions of users for free, Jio took India by force, simultaneously changing how Indians use the internet.

The top four international brands as per the companies ranking are Chinese messaging app We Chat, German carmaker Porsche, Russia’s Sberbank, and American beverage brand Coca Cola.

Compared to its telecom rivals in India, Jio ranks highest in all metrics - value conversion, credibility, recommendation, word of mouth, creativity, customer support and value for money. Within the industry, the brand has no significant flaws, and unlike other telecommunications brands internationally, Jio has proven that it has broken the norm and built strong customer confidence.

In terms of brand value, Jio is the fastest-growing company in the telecommunications industry ranking, challenging the negative trend across the sector, with a 50% rise to US$ 4.8 billion.

Disclaimer: This information has been collected through secondary research and IBEF is not responsible for any errors in the same.

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