IBEF: April 27, 2020
Reliance Industries (RIL) has started home delivery of essentials in partnership with local kirana stores in Navi Mumbai, Thane and Kalyan. These services are available under JioMart, an e-commerce venture of Reliance Retail, an RIL subsidiary.
Under the deal signed between Facebook, this is the first of the deal to use WhatsApp.
The orders can be placed by 5 pm every day and would be available for pick up from the customer’s nearest JioMart Kirana store within 48 hours, as per a message sent to customers across these locations.
Registration is required first where customer has to provide details such as mobile number, area, locality, society name and customer details.
According to the sources, these are the first locations where the services are being launched and would be extended to other cities in the country in a phased manner.
To order customers can send a “Hi” message to JioMart's WhatsApp number (88500 08000) on their phones, following which the company will send a link to take orders.
Global tech giant Facebook signed a binding agreement to invest Rs 43,574 crore (US$ 6.18 billion) in RIL wholly-owned subsidiary Jio Platforms.
WhatsApp has more than 400 million users in India, while the company is readying to insert payments feature in the messaging and Voice over IP service platform.
Disclaimer: This information has been collected through secondary research and IBEF is not responsible for any errors in the same.