Indian Economy News

KPMG in India and Infomo announce global partnership

  • IBEF
  • February 11, 2021

On Wednesday, KPMG in India and ad-tech start-up Infomo announced their collaboration to create digital advertising solutions for companies and major publishers using InfomoR3, a sell-side ad-tech platform.

InfomoR3 is an ecosystem framework designed for the digital marketing value chain's sell-side stakeholders. It allows stakeholders to combine inventory and present a direct gateway to ads to established subscribers and customers for marketers, agencies, and the SME market.

The Infomo solution transfers full power back to the stakeholders and is a straightforward choice for advertisers and agencies in real time. The solution allows telecom carriers, businesses and large publishers to provide several creative options for advertisers and agencies to tailor their advertising to deliver 360-degree media campaigns to attract the attention of targeted users.

According to Mr. Akhilesh Tuteja, head of digital consulting practise, KPMG India, ‘KPMG India-Infomo digital marketing solution’ is a holistic solution aimed at optimising the efficiency of digital interactions. It provides all members of the ecosystem with win-win performance, including large publishers, businesses, telecom carriers, and customers.

He said, “The solution is revolutionary and allows for direct contact and collaboration across digital channels with marketers, agencies, channel promotions and campaigns.”

Mr. Harsha Razdan, head of business consulting practice, KPMG India said, “We believe that we will assist consumers with their digital transformation journey by leveraging our telecom and media expertise, helping them to take control of pricing and monetise marketing efficiency opportunities.”

Mr. Ananda Rao, founder and chief executive officer, Infomo, said, “Through close collaboration with KPMG in India, we identify two major components of our solution portfolio, Strategy and Managed Services, which encourage telecom operators and publishers to monetize their first-party data, and also give their company and SME customers new offers.”

Disclaimer: This information has been collected through secondary research and IBEF is not responsible for any errors in the same.

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