On Thursday, Indian smartphone firm Lava Mobiles released the world's first customizable smartphone that helps users to select the components from the company's website — camera, memory, storage space and colour — on their own. In addition, the company also introduced the Lava Z series in India with a range of budget smartphones under Rs. 10,000 (US$ 136.74).
Lava myZ is the fully customizable smartphone series for the brand. Shoppers can choose from up to 66 camera, RAM, ROM and colour combinations that suit their requirements and purpose.
Mr. Raina said, “Shoppers can also update their cell phones at any time during the term of the device. You can choose any of the components of your choice: front camera, rear camera, RAM, ROM, and pre-purchase and upgrade colour. Talents in India have done the entire programme.”
Lava Mobiles has released the first phone developed by its engineers in India, called the Lava Z1, as part of its new product range. With a military grade certification priced at Rs. 5,499 (US$ 75.19) a unit, it comes with 2 GB RAM and Corning Gorilla Glass 3 security. Three more smartphones were also released by the Indian smartphone manufacturer under Rs. 10,000 (US$ 136.74) - Lava Z2, Lava Z4, and Lava Z6.
The three device comes with a 5,000 mAH battery in the price range of Rs. 6,999 (US$ 95.71) to Rs. 9,999 (US$ 136.73) with a Mediatek octa-core processor with Corning Gorilla Glass 3 security. MyZ will be available for order via online and offline channels along with Z2, Z4 and Z6 from January 11.
Lava is one of the 16 companies that qualify for the government's production-linked incentive scheme. The firm is eligible under the domestic company category of the scheme for discounts on cell phones priced under Rs. 15,000 (US$ 205.11) a unit.
Lava estimates to have 4 crore mobile phones and 2.6 crore smartphones per annum production capacity.
With BeFIT smartband for Rs. 2,699 (US$ 36.91) a device that can calculate body temperature, oxygen level, heart rate, the company also announced a foray into the wearable market.
The ZUp, smartphone Z1 and BeFIT smartband smartphone update service from Lava will be available for order from January 26.
Disclaimer: This information has been collected through secondary research and IBEF is not responsible for any errors in the same.