IBEF: October 21, 2020
On Tuesday, Maruti Suzuki revealed that it is extending its car-subscription service to Hyderabad and Pune, two more cities. This comes shortly after the country's largest car manufacturer, in collaboration with ORIX Auto Infrastructure Services India, launched the programme in Bengaluru, Delhi, Faridabad, Ghaziabad and Noida.
On September 24th, Maruti had rolled out its subscription plans with the promise of providing driving versatility without the need to own the vehicle.
It had already confirmed that while this is available in selected cities, in the times to come it plans to cover several more across the nation. The addition of Hyderabad and Pune to the list is an extension of the same plans, and over the next three years, the company ultimately intends to expand this to about 60 cities.
Depending on the car chosen, the subscription plans range from 12 months to 48 months. The monthly fee for the Swift LXi in Delhi starts at Rs. 14,463 (US$ 196.76) (all taxes included) for a 48-month period. Expenses such as repairs, zero-dep protection and 24x7 roadside assistance are also included. At the end of the subscription period, consumers can choose to upgrade, expand or even purchase a vehicle at the market price.
Swift, Dzire, Vitara Brezza, Ertiga, Baleno, Ciaz and XL6 are among the vehicles available for subscription.
Maruti says that subscribing to the vehicles rather than buying them outright has numerous advantages. Mr. Shashank Srivastava, Executive Director - Marketing and Sales, Maruti Suzuki India Limited, said, "Maruti Suzuki Subscribe is focussed to bring convenience to the individual customers. It comes with a bouquet of convenient features – flexible tenure, zero down payment, registration and insurance and covers complete maintenance. "We are overwhelmed with customer response in the first few weeks of pilot launch and received over 5,000 enquiries".
Disclaimer: This information has been collected through secondary research and IBEF is not responsible for any errors in the same.