Men’s jewellery market shines in India, grows 25–30% in 2025 on rising demand
- IBEF
- March 23, 2026
India’s Men’s Jewellery Market has emerged as a fast-growing market in the jewellery industry. The Market in India has shown a year-on-year growth rate of 25-30% in 2025. The segment accounts for 15% of India’s total jewellery market, valued at Rs. 8.70 lakh crore (US$ 94.14 billion). The rising demand for the category in India can be attributed to the increasing acceptability of jewellery as a means of self-expression among men, a trend influenced by global fashion trends. The men’s Jewellery Market was initially restricted to wedding-related purchases. However, nowadays, it is also being used for regular wear includes products such as bracelets, chains, rings, and brooches.
The growth of this segment is also a reflection of the overall change in consumer behaviour, especially among younger age groups who are seeking lifestyle-oriented or fashion-forward accessories. According to industry data, the market share for men’s jewellery has tripled since 2020 as a percentage of India’s total market. This reflects a fundamental change in market trends. Retailers are expanding their product offerings to meet this growing market need. The trend is also being fuelled by growing disposable income, urbanisation, and internationalisation. As the jewellery market continues to grow beyond traditional categories, the expansion of men’s jewellery is expected to be a key contributor to industry growth.
Disclaimer: This information has been collected through secondary research and IBEF is not responsible for any errors in the same.
Partners
