Mr. Mukesh Ambani's Reliance launches Campa in Sri Lanka with Elephant House Beverages

Mr. Mukesh Ambani-owned Reliance Consumer Products Limited (RCPL), in partnership with Ceylon Cold Stores, announced the launch of its Campa Beverages brand in Sri Lanka as part of its strategy to expand its soft drinks portfolio beyond India. Ceylon Cold Stores, a subsidiary of the John Keells Group, will leverage its strong distribution network and operational scale to support the rollout. The Sri Lankan portfolio will include Campa Cola, Lemon, Orange, and the energy drinks Campa NRG Gold Boost and Berry Kik. A 250 ml bottle will be priced at Rs. 100 (US$ 1.14), which the company said offers both value and appeal for daily refreshment needs. Executive Director, RCPL, Mr. Ketan Mody said Campa, a heritage Indian brand with over 50 years of legacy, is being positioned for long-term growth in the region. President, John Keells Consumer Foods Sector, Mr. Daminda Gamlath, expressed confidence in establishing the brand in Sri Lanka by using the group’s robust market reach. 

Recently, RCPL partnered with former Sri Lankan cricketer Mr. Muttiah Muralitharan to co-create, manufacture, and sell Spinner sports drinks at Rs. 10 (US$ 0.11) for a 250 ml bottle, less than half the price of competitors such as PepsiCo-owned Gatorade and Sting. In FY25, RCPL reported revenue of Rs. 11,500 crore (US$ 1.31 billion), with Campa and Independence each crossing Rs. 1,000 crore (US$ 114 million) in sales. The company’s brands reached over one million retail outlets during the last fiscal year. RCPL said its expansion into Sri Lanka marks a significant step in growing its international footprint, with beverages as a key category for future scale and brand presence. 

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