NBA and Prasar Bharati announce content partnership in India
- IBEF
- January 28, 2021
India’s Public Service Broadcaster to air classic NBA content, documentaries and highlights on DD Sports and YouTube.
The National Basketball Association (NBA) and Prasar Bharati, announced partnership, that will see Prasar Bharati’s sports channel – Doordarshan (DD) Sports – and its YouTube channel – Prasar Bharati Sports – air classic NBA content, documentaries, game highlights and public service announcements.
The daily content offerings will include Hardwood Classics, Marquee Matchups, NBA championship videos, NBA TV specials and public service announcements.
Mr. Sunny Malik, head of global content and media distribution, NBA India said that the company is pleased to partner with Prasar Bharati to offer classic NBA programming and highlights. Prasar Bharati shares their vision of growing the NBA’s fanbase in India and providing a wide range of content to the fans nationwide.
As per Mr. Mayank Agarwal, director general, Doordarshan, DD Sports has a unique place in India as the only destination on television for sports development. Their aim is to create access and educate Indian fans about the world’s most popular sports.
The NBA has four professional sports leagues: The National Basketball Association, the Women’s National Basketball Association, the NBA G League, and the NBA 2K League. It has established a major international presence with games and programming available in 215 countries and territories in more than 50 languages, and merchandise for sale in more than 100,000 stores in 100 countries on six continents.
NBA Digital’s assets include NBA TV, NBA.com, the NBA App and NBA League Pass.
Disclaimer: This information has been collected through secondary research and IBEF is not responsible for any errors in the same.
Partners
