Nykaa signs exclusive deal to run Kiehl’s business in India
- IBEF
- February 16, 2026
Beauty retailer Nykaa has established an exclusive partnership to manage and operate Kiehl's global skincare line in India. This collaboration will further support Nykaa’s efforts to expand its foothold within the premium beauty and personal care sector by providing access to internationally known brands for Indian customers. Management and operation of Kiehl’s retail business and distribution channels, along with establishing new product lines for Kiehl’s, will be part of Nykaa’s responsibilities under the terms of the agreement between Nykaa and Kiehl's. Demand for premium-quality skincare and beauty products continues to grow throughout India, primarily due to increasing consumer spending, the migration of people from rural to urban areas, and changes in consumer habits. As such, Kiehl's will be able to significantly increase their market penetration and enhance overall customer experience using Nykaa's established omnichannel capabilities.
This agreement shows how attractive India is becoming for major global beauty companies looking to increase their presence in emerging markets. According to industry experts, through strategic partnerships between local platforms and foreign brands, companies will be able to expedite their entrance into the market, improve the efficiency of their supply chains, and create more personalised products that appeal to the Indian consumer. Furthermore, the number of international partnerships that Nykaa has developed illustrates the company's value as an important enabler for the overall beauty and personal care industry in India. It is anticipated that this partnership will help to grow organised retail in India and provide enhanced opportunities for the country to have a larger share of the global beauty industry. Additionally, due to a rise in consumer spending on lifestyle products, this partnership reflects increased consumer demand across all segments involved in the retail and consumer goods space in India.
Disclaimer: This information has been collected through secondary research and IBEF is not responsible for any errors in the same.
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