Odisha launches India’s first MICE incentive portal to boost business tourism
- IBEF
- October 6, 2026
The Odisha government has launched what it described as India’s first dedicated incentive portal for Meetings, Incentives, Conferences and Exhibitions (MICE), aimed at attracting investment and promoting business tourism in the state. Deputy Chief Minister and Tourism Minister Ms. Pravati Parida launched the portal at the Odisha Travel Bazaar 2026, attended by senior government officials and industry representatives. The portal is designed to promote Odisha as a destination for corporate conventions and simplify the process of applying for financial incentives by event organisers and tourism operators. MICE tourism covers organised group travel for professional, commercial and networking purposes, including meetings, conferences, exhibitions and incentive trips.
The initiative is expected to facilitate faster approvals for MICE events, destination weddings, sports events and cultural heritage-related ventures. The state government also highlighted the potential of destination weddings and experiential tourism, including temple weddings, local cultural experiences and regional cuisine tours. Bhubaneswar’s historical monuments and cultural heritage were identified as opportunities for hosting distinctive events, particularly for younger visitors. The government also assured industry representatives that recommendations from the private sector would be considered to address administrative bottlenecks and facilitate investment through targeted capital subsidies. The dedicated digital mechanism is expected to strengthen Odisha’s business tourism ecosystem by promoting destinations for corporate conventions and streamlining financial incentive applications.
Disclaimer: This information has been collected through secondary research and IBEF is not responsible for any errors in the same.
Partners
