Indian Economy News

Oyo backed hospitality platform G6 Hospitality Launches 38 New Hotels Across the US

PRISM, the parent company of Oyo, has expanded its presence in the US hospitality market with the launch of 38 extended-stay hotels under the Studio 6 brand operated by G6 Hospitality. The expansion spans major metropolitan centres such as New York, Dallas, Houston and Phoenix, alongside business destinations including Charlotte, St. Louis, Richmond and Indianapolis. The new properties are designed to cater to the growing demand for longer-duration stays from corporate professionals, relocating families and project-based workers seeking affordable accommodation with hotel-grade services. Most of the hotels feature approximately 100-120 rooms and offer amenities such as kitchenettes, workspaces, self-service laundry facilities, high-speed internet connectivity and flexible housekeeping services. The latest rollout follows the launch of eight Studio 6 hotels earlier this year, taking the total number of new openings under the programme to 38 and marking a significant milestone in PRISM’s US growth strategy.

The expansion reflects the increasing attractiveness of the extended-stay segment, which is benefiting from changing travel patterns and rising demand for cost-efficient accommodation options. PRISM believes the business model offers operational advantages through longer guest stays, lower room turnover, reduced housekeeping requirements and lower customer acquisition costs, contributing to more stable occupancy levels and improved unit economics. The company also plans to deploy India-developed technology platforms, revenue management systems and artificial intelligence-driven capabilities across the new properties to enhance operational efficiency and customer experience. The move builds on PRISM’s acquisition of G6 Hospitality for approximately Rs. 5,009.55 crore (US$ 525 million) and underscores the growing international footprint of India-origin hospitality companies in one of the world’s most competitive lodging markets. The expansion is expected to strengthen PRISM’s position in the US extended-stay segment while supporting its broader global growth ambitions.

Disclaimer: This information has been collected through secondary research and IBEF is not responsible for any errors in the same.