PepsiCo India ties up with Dunzo for doorstep delivery of its snack brands

PepsiCo India has partnered with Dunzo for its snack food brands that includes Lay’s, Kurkure, Doritos and Quaker, in order to strengthen its distribution channel.

The company has launched the initiative as a pilot in Bengaluru and plans to eventually expand to four more cities across Mumbai, Gurugram, Delhi, and Jaipur.

Customers can reach the Lay’s E-store by tapping the ‘Daily Grocery’ on Dunzo’s app and get these products delivered within an hour of ordering. Although, the E-store opening timings will depend on the guidelines issued by the respective State Governments, it added.

Mr Dilen Gandhi, Sr Director, Marketing – Foods category, PepsiCo India said, “The tie-up with Dunzo will further strengthen our ‘Direct-to-Customer’ initiative and provide our products at the customers’ doorstep. By complying with the safety norms of social distancing and contactless delivery, we want to ensure that our consumers have uninterrupted and safe access to our products.”

The company also entered into a similar distribution partnership with Swiggy for doorstep delivery of its snack brands.

Disclaimer: This information has been collected through secondary research and IBEF is not responsible for any errors in the same.