IBEF: September 01, 2020
PhonePe, India’s leading digital payments platform announced that it will enable digital payments for over 25 million small merchants across India in the next one year. The company will also onboard these kiranas on its PhonePe for Business app, offering them end-to-end control of the payment process including instant payment confirmations, receipts and reconciliations. It plans to reach 5,500 talukas via its merchant acquisition team that will lead to over 10,000 jobs being created in semi urban and rural areas.
PhonePe will provide multiple offerings to its merchant partners such as, a personalized store page on the PhonePe app allowing them to list their store timings, share their product catalogue and promote home delivery options, thereby reaching out to a much wider customer base. Customers have the convenience of discovering local stores in their vicinity and connecting with the merchants using the call or chat feature to place their orders, and pay remotely via the stores tab on the PhonePe app. PhonePe is bringing these offerings to merchants in semi-urban and rural areas to help them digitize and grow their business.
Commenting on the announcement, Vivek Lohcheb, Vice President - Offline Business Development, PhonePe said, “Kiranas and merchants across small villages and towns are striving to progress and prosper. We are really excited to partner with them in this journey and take digital payments to the last mile of India across every village and town.”
Disclaimer: This information has been collected through secondary research and IBEF is not responsible for any errors in the same.