Prime Minister Mr. Narendra Modi launches single brand 'Bharat' for subsidised fertilisers
- IBEF
- October 18, 2022
As part of the One Nation, One Fertilizer initiative, Prime Minister Mr. Narendra Modi offered discounted urea under the single brand "Bharat" and opened 600 Kisan Samruddhi Kendras. He said that these two measures will increase availability and ensure the quality of fertilisers. At the PM Kisan Samman Sammelan 2022 gathering, which was jointly organised by the Ministries of Agriculture and Fertiliser, he also inaugurated the international monthly fertiliser e-magazine "Indian Edge".
One Nation One Fertilizer (ONOF), a new programme launched by the government, requires businesses to promote fertiliser that has received government subsidies under the single brand name "Bharat." The Prime Minister declared branding subsidised fertilisers to ensure quality as a major government reform after introducing the brand for urea, the most popular and heavily subsidised fertiliser.
Disclaimer: This information has been collected through secondary research and IBEF is not responsible for any errors in the same.
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