Reliance Brands signs franchise agreement with Italian luxury brand Tod's

A franchise deal has been inked by Reliance Brands Limited, a subsidiary of Reliance Retail Ventures Ltd, to sell Italian luxury lifestyle brand Tod's items in India.

Tod’s has been operational in India since 2008, with flagship stores in New Delhi's DLF Emporio and Mumbai's Palladium, as well as a multi brand ecommerce platform called Ajio Luxe. Reliance Brands Limited will take over the management of existing channels, with an aim of enhancing the brand's market potential and strengthening its digital presence.

Excellent craftsmanship with a hunger to innovate for the new consumers, Tod’s has crafted a unique space for itself at the global luxury front.

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