Reliance to launch iconic jewelry brand Tiffany & Co in India

Reliance Brand has entered an agreement to bring Tiffany & Co to India.

Aside from Tiffany & Co., Reliance Brands has signed up to also introduce American lifestyle label Tory Burch to India. These both brands are expected to be launched at Mumbai’s Jio World Centre mall. Mall is scheduled to open in April 2020.

Reliance Brands, which is a subsidiary of Reliance Industries, sells luxury labels such as Ermenegildo Zegna, Brooks Brothers and Bally in India.

 This will be Tiffany & Co.’s third attempt to establish a presence in the Indian market which is headquartered in New York. Its first franchising arrangement with a local jeweller was unsuccessful. The company has reach in China, Australia, Canada, France, UK, Hong Kong, Japan, and the UAE along with US.

Disclaimer: This information has been collected through secondary research and IBEF is not responsible for any errors in the same.