Indian Economy News

Samsung Strengthens Enterprise Push with AI-Powered Business Experience Studio in Gurugram

Samsung Electronics Co., Ltd. has strengthened its enterprise business expansion in India with the launch of an Artificial Intelligence (AI) powered Business Experience Studio (BES) in Gurugram, aimed at showcasing integrated digital transformation solutions for enterprises across sectors. The new studio demonstrates AI-enabled ecosystems and connected technologies designed for industries such as retail, banking and financial services, healthcare, hospitality and education. The facility enables enterprises to experience real-world applications of Samsung’s enterprise solutions, including smart displays, mobility devices, AI platforms and Knox security systems. According to the company, the initiative aligns with India’s accelerating digital transformation and increasing enterprise adoption of AI-driven technologies.

Samsung stated that the Gurugram BES will also function as a collaborative innovation and co-creation hub where enterprises and technology partners can develop customised digital solutions for operational efficiency, customer engagement and secure business environments. The company highlighted that its AI-powered connected ecosystem approach integrates hardware, software, platforms and enterprise-grade security into a scalable framework for businesses. Samsung already operates a similar Business Experience Studio in Mumbai and plans to expand such enterprise-focused initiatives to additional cities in India. The expansion reflects the growing importance of enterprise technology solutions and AI-led digital infrastructure in India’s business ecosystem, particularly across public and private sector projects supporting the country’s digital economy goals. 

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