IBEF: July 22, 2020
SpiceJet, low-cost airline and air cargo operator, acqui-hired the team and technology platform of Bengaluru-based e-commerce technology company Travenues, a wholly owned subsidiary of online travel aggregator ixigo.
Acqui-hiring is a new concept where the company hires the employees rather than gaining the control of its products or services.
The Travenues technology team will join SpiceJet, while SpiceJet will inherit the airline technology and commerce platform built by Travenues that specialises in mobile apps, user experience (UX), engagement, cross-selling, payments, personalisation, among others.
"We are glad to welcome team Travenues to SpiceJet. This acqui-hire will help SpiceJet strengthen its e-commerce platforms as we continue to innovate across multiple technology areas and achieve our vision of being the worldwide leader in aviation technology," said Mr Ashish Vikram, Chief Technology and Innovation Officer, SpiceJet.
"We are proud of the team and the full stack airline commerce suite we have built and we wish the SpiceJet team all the best in taking it to the next level with a talented and motivated team," said Mr Chandramouli Gopalakrishnan, Chief Digital Officer, Travenues.
Travenues was founded last year and is a technology platform business for travel suppliers and offers a travel-tech airline commerce and ancillary sales platform to airlines that allows for extensive customisation and state-of-the-art personalisation.
It aimed to help airlines power their own consumer experiences through this B2B offering and use deep tech integrations to further help airlines with UX around engagement, segmentation, targeting, cross-selling, payments, and customer service.
Last year, Travenues had signed its first technology partnership with SpiceJet for digital transformation of its consumer-facing experiences.
“We are happy that we were able to incubate a startup and build a next generation platform with a motivated tightly-knit team that can truly disrupt airline direct sales and airline commerce. The possibilities this unfolds for SpiceJet are endless!" said Mr Rajnish Kumar, co-founder and CTO, ixigo.
Disclaimer: This information has been collected through secondary research and IBEF is not responsible for any errors in the same.