Sri Sri Tattva and bigbasket collaborate to Champion Health through Ayurveda

Sri Sri Tattva, an Indian-based health and wellness FMCG brand with a portfolio of over 550 brands, has teamed up with bigbasket, one of the India's largest online supermarket, for the #YourHealthFirst social campaign.

As part of the collaboration, Ayurvedic items and lifestyle tips inspired by Sri Sri Tattva have been allowed in a dedicated section of the bigbasket mobile shopping app for Ayurveda.

Through the campaign, the brand (Sri Sri Tattva) aims is to provide customers with quick, effective, and useful personal wellness tips, as well as wellness inspired by Ayurveda for improved health. The brands aim to help consumers adapt to a new standard for improved mental and physical health by offering a wide variety of Ayurvedic items, such as immunity boosters and products & services that provide stress relief, diabetes treatment, and so on.

Mr. Arvind Varchaswi, Managing Director, Sri Sri Tattva, said, “in the pandemic, customers became more conscious of their health and lifestyle, placing equal emphasis on their physical and mental well-being. Sri Sri Tattva intends to promote good health through Ayurveda and Siddha, both of which have deep roots in Indian culture. The partnership's goal is to bring good health to people's doorsteps.”

Mr. Hari Menon, Co-founder and CEO, bigbasket, said, “bigbasket has always been a customer-first company, with the mission of providing customers with the best goods and services possible. As a result, we have partnered with Sri Sri Tattva to offer their exclusive line of products to our customers, empowering them with better immunity and wellbeing through Ayurveda. We'll also be able to provide a variety of health and wellbeing items as a result of the collaboration.”

Sri Sri Tattva recently listed over 140 Ayurveda and food items on bigbasket, including a line of immunity-boosting supplements that has seen a significant increase in demand. Sri Sri Tattva Kabasura Kudineer tablets, Amruth, Turmeric Plus, Shakti Drops, and Tulasi Arka and Chyawanprash are among the key items available.

Customers of Bigbasket will receive exclusive discounts on all items. There will also be a segment with videos from Sri Sri Tattva's respected doctors and experts on topics like immunity, digestion, asthma, diabetes, and more.

Sri Sri Tattva was established on Gurudev Sri Sri Ravi Shankar's inspiration with the mission of promoting health and wellness. The company provides products and services in the areas of Ayurveda Medicines, Supplements, Food, Personal Care, Home Care and Hygiene, Incense and Fragrances through a multinational conglomerate.

The brand (Sri Sri Tattva) brings a 360-degree approach to health and wellness, including a state-of-the-art hospital, a College of Ayurveda Science and Research, committed Doctors & Therapists, Panchakarma Wellness Centres, Spas and Clinics, Manufacturing facilities powered by technology and stringent control systems, and a rapidly expanding its global presence. The company takes an all-encompassing strategy to health and wellness. Sri Sri Tattva's manufacturing facilities have received numerous awards, including the cGMP COPP certificate, AYUSH Premium Mark Certification, ISO 22000:2008, HACCP, EU Organic, and ANMAT GMP.

Bigbasket is going big in the online grocery industry, having recently reorganised its supply chains around cities to expedite the fulfilment of the majority of customer orders. The company's operations in India have grown to 30 cities, with around 15 million monthly customer orders. The uniqueness of bigbasket is its supply chain integration for fresh fruits, vegetables, and meats, as well as its popular private label labels, set it apart. Bigbasket hit a sales goal of US$ 1 billion in 2020.

Disclaimer: This information has been collected through secondary research and IBEF is not responsible for any errors in the same.